The Chili Sauce Business Unit represents Khankel’s expansion into the fast-moving consumer goods (FMCG) sector through the development and commercialization of the Ch’kaal brand. This unit oversees the entire product lifecycle, including recipe development, sourcing of quality ingredients, production supervision, packaging standards, and distribution planning. All products are manufactured under strict quality assurance and food safety systems supervised by Khankel Co., Ltd., ensuring consistent taste, hygiene, and regulatory compliance.
The business focuses on building a strong consumer brand that meets modern preferences for authentic flavor, convenience, and dependable quality. Distribution strategies include retail partnerships, food service supply, and regional market expansion, with long-term plans for export readiness. By combining product innovation with brand-driven marketing, this unit aims to establish Ch’kaal as a trusted and recognizable name in the premium sauce category.